Your Brand as an Experience

Your Brand as an Experience

by | Apr 28, 2019 | Storytelling

Originally published on YouLaunchit.Org (an AIGA Innovate project) in 2017, and updated here with additional thoughts in 2019. Branding. We certainly hear that word over and over and over. What does it really mean, what is it? How do we create a brand for ourselves?...
What’s in a Name?

What’s in a Name?

by | Apr 19, 2019 | Storytelling

Making Your Business Memorable Originally published on YouLaunchit.Org (an AIGA Innovate project) in 2017, and updated here with additional thoughts in 2019. Shakespeare says, “A rose by any other name would smell as sweet.” While this is certainly true, how likely...